2026
MEG ESJA
MATICH
STRATEGIC INTEGRATED MARKETING PORTFOLIO
““Meg is far more than a gifted writer. She is an exceptional strategist who can take a complex, deeply nuanced body of ideas and uncover the clearest, most compelling story within it.”
I use my training in linguistics and translation to curate brand stories that help people see right into the heart of the matter, across cultures and continents.
Start with evidence.
I start with primary and specialist research: interviews with subject-matter experts, customer conversations and focus groups, academic literature, analyst papers, market data, and competitor analysis.
Build the connective tissue.
I turn that research into a shared system: positioning, messaging, audience priorities, and creative direction mapped to practical campaigns and experiences.
Give people something to do.
I shape stories and campaigns that help people understand complex ideas, see themselves in the problem, and take the next step.
Selected work
Case studies and selected work across 3 brands
Technology · Cloud · 2 case studies
NetApp
A tech total rebrand
01 / 02NetApp· 2020-2021
The $1.1B Question: Repositioning a legacy tech giant for the cloud era
What I did: Research | Planning | Execution | Leadership
- $1.1B pipeline influenced in 12 months
- 167% YoY growth in Cloud Data Services
- 13× longer time on site among brand-engaged visitors
- 3× higher form-fill conversion among brand-engaged visitors
- 24% download rate on ungated content, 4–5× industry benchmark
- 9.3% direct-to-revenue-stream traffic from content
HR, DEI, Legal · 2 case studies
PayAnalytics
Pay is more than a number.
01 / 02PayAnalytics· 2023
TURNING PAY EQUITY SAAS SOLUTION INTO A CLEAR PURPOSE-DRIVEN HR BRAND
What I did: Research | Brand | Buyer enablement | Content strategy
- Iceland Innovation Award
- 60+ page brand guide
- 12x web traffic growth
- 2x social following
02 / 02PayAnalytics
Selected Outputs
I augmented our brand strategy with a strong product marketing strategy, mapping messaging, content, and use cases to the tasks prospects needed to complete for the buying committee, not just to funnel stages.
Technology · Data & AI consulting · 3 case studies
DI Squared
From referral-led to measurable growth
01 / 03DI Squared· 2024-2026
FROM REFERRAL-LED TO MEASURABLE GROWTH: BUILDING DI SQUARED'S DIGITAL GTM ENGINE
What I did: Research | Strategy | Content Development
- 300% web growth
- 2x social following
- 90 BANT-qualified leads
- Repeatable GTM and Demand Gen model
- First-ever marketing OKRs and analytics
- A net new customer referral programme with defined incentives, journey, and dashboards.
02 / 03DI Squared
Keystone content: IDC/Foundry authority building
What I did: I created an ambitious plan spanning paid, owned, and earned — press releases, partner content, social cards, and e-mail campaigns — plus events in our target geos. I built ideal customer profiles and a target account (TAL) list for Foundry, commissioned their BDRs to clinch program success, and worked with sales on qualifying questions and talk tracks.
One major win was through a partner’s 80/20 MDF offer for a co-branded IDC campaign to bring in third-party validation through a high-value downloadable suite of assets. I negotiated the deal.
